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GUPTA, SOMA SEN
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GUPTA, SOMA SEN
(2)
answer(s).
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Item
1
ID:
011374
Consumer behaviour: dynamics of building brand equity
/ Gupta, Soma Sen
2005
Gupta, Soma Sen
Book
0 Rating(s) & 0 Review(s)
Publication
New Delhi, New Century Publications, 2005.
Description
viii, 297 p.
Key Words
consumer behaviour
;
quality management
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Location
012998
658.8342/GUP 012998
Main
On Shelf
Reference Books
2
ID:
101042
Consumer Behaviour
/ Gupta, Soma Sen
2005
Gupta, Soma Sen
Books Finance
0 Rating(s) & 0 Review(s)
Publication
New Delhi, New Century Publications, 2005.
Description
viii, 297p.
Key Words
BMM CONSUMER BEHAVIOUR
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N00541
658.8342/GUP N00541
Main
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Reference_Finance
Self Finance
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