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MCCARTHY, E.JEOROME
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MCCARTHY, E.JEOROME
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1
ID:
002603
Basic marketing: a global managerial approach
/ Pereault, William. D; McCarthy, E.Jeorome
2002
McCarthy, E.Jeorome
Book
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Edition
14th edition
Publication
New Delhi, Tata Mc Graw Hill Publishing Company, 2002.
Description
xxxii, 815, I-1 to G- 12
Key Words
marketing
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658.8/Per 010961
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