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QUELCH, JOHN. A
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QUELCH, JOHN. A
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1
ID:
004126
Marketing management: text & cases
/ Lal, Rajiv; Quelch, John. A; Rangan, V. Kasturi
2005
Lal, Rajiv
Book
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Publication
New Delhi, Tata Mc Graw Hill Publishing Company Ltd., 2005.
Description
xiii, 811 p.
Key Words
Marketing management
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011960
658.8/LAL 011960
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